Service Strategy

Client: Vice-President/Vice-Principal (Service), King’s College London

The brief for this key publication was to define the priorities for the development of service across King’s for the next five years, and for its ambitions to be represented in a concrete strategy to support activity for the years to come with the key overarching message of service as the unique selling point of King’s, and the key ambition as ‘We will make the world a better place by serving the needs and aspirations of society, both in our individual capacities and together as the community of King’s’. The result is an important and strong addition to the family of Strategic Vision 2029 reports, with vibrant and complex information graphics, and thoughtful use of imagery from King’s extensive library.