Outreach for Medicine Leaflets
Client: Outreach for Medicine, King’s College London
The brief for this project was to create a set of eye-catching leaflets to promote ‘Outreach for Medicine’, School of Medicine’s programme that work with students from over 500 non-selective state schools to raise student aspirations, aimed at encouraging them to pursue careers in medicine and healthcare. The leaflets replaced previously-used and now dated literature. Each leaflet is colour-coded for students across Key stages 3, 4 and 5 and makes strong use of bold graphics, typography and full-bleed images sourced from online stock libraries and King’s photographic archive. An on-brand graphic for ‘Outreach for Medicine’ was also created as a sub-brand to be in use for the duration of the programme.