MS International Federation (MSIF) rebrand & visual identity guidelines

Client: MS International Federation

MS International Federation is the London-based headquarters of a unique global network of 44 member organisations from around the world. Together they lead the fight against MS and work to improve the quality of life of people affected by MS in more than 90 countries. Following a multi-way pitch, Susen Vural Design was commissioned to refresh and evolve the old visual identity, create a new toolkit and visual identity guidelines. The project was split into three stages for research, development and application, resulting in a modern logo with links to its predecessor but updated for use in the digital environment. A 'stacked', more compact version of the logo was created specifically for co-branding purposes. Along with an icon for social media, feedback and additional materials were also provided during the redesign of the organisation's website.