Client: MS International Federation
Project: Rebrand and visual identity guidelines

MS International Federation is the London-based headquarters of a unique global network of 44 member organisations from around the world. Together they lead the fight against MS and work to improve the quality of life of people affected by MS in more than 90 countries. Following a multi-way pitch, we were commissioned to refresh and evolve the old visual identity, create a new toolkit and visual identity guidelines. The project was split into three stages for research, development and application, resulting in a modern logo with links to its predecessor but updated for use in the digital environment. A 'stacked', more compact version of the logo was also created specifically for co-branding purposes. We also created an icon for use on social media and provided feedback and materials during the redesign of the organisation's website. www.msif.org